Understanding Color Psychology for Impactful Web Design By Scarlettgan 02/14/2017 West Virginia News It’s no secret that color psychology is used extensively in all aspects of design. From the colors used on day-to-day grocery items, to brand logos and website design, color is an important element that can convey a specific message to users.Photo credit: DropboxAccording to Kissmetrics, when we view a color, our eyes send a message to a region of the brain called the hypothalamus. In turn, this sends further signals to the pituitary gland and then onto the thyroid glands. This then signals the release of hormones which cause fluctuations in our mood, emotion and as a result, our behavior.Science tells us then that color evokes emotion which can result in negative, positive or mismatched feelings. Kissmetrics goes on to say that it takes just 90 seconds for a site visitor to form a judgement or opinion. Further to that, “62-90% of that interaction is determined by the color of a product alone.” As described in the free e-book Web Design for the Human Eye, color plays an undeniable role in creating a strong first impression on users.What Colors MeanEvery color means something to every person, although this meaning varies depending on our personal preferences and cultural background.For a quick reference, take a look at the color chart below.Photo credit: UXPinColor psychology in design is not an exact science and studies have shown that it’s affected by individual perceptions. Societal considerations such as gender also have an impact on how the color is perceived. Further studies have found that it’s not always the color itself that make an impact, it’s also about how appropriate the user feels the color used is to the brand that’s using it. Subscribe to get the best West Virginia stories delivered free right to your inbox. Yes Please! Thank you for subscribing!